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Deliverables: Free Examples

Free sample documents are intended to better illustrate the type of concepts, models and tools we use at AlignTro Group while working with our clients. You may find out that some conceputal slides and documents help to understand better selected concepts.

The free samples are not copies of any final deliverables to our clients with disguised names, but rather advanced concepts, models and tools. Any final deliverables to our clients become their intellectual property and they are protected under Non-Dislosure Agreements (NDAs).

 Corporate Alignment, Execution and Transformations:

 Conceptual Slide: "Turnaround: Strategic Re-Investment Model", Copyright © 2003-2016, AlignTro Group, All rights reserved.

Net/Net: This model illustrates how to use a "zero sum game" approach when funding new strategic sales initiatives during a company's turnaround. The first phase in any turnaround is to significally reduce expenses, sell non-core assets to focus only on core businesses and improve balance sheet. After completing the first phase and re-gaining a temporary financial equilibrium, any additional "savings" from further expense reductions should be "re-invested" to fund strategic initiatives focused on stabilizing and increasing sales revenue in the short-run (next few quarters). The essense of this model, which is used in the Phase 2 of turnaround, is to ensure that only most impactful sales initiatives are funded after being prioritized based on strategic importance and calculated ROI. Another important issue is to assure that the entire approach is treated as a critical business process with a very tight "control loop." Once a company re-gains some sales momentum and starts to generate free cash flow, the turnaround management team can resume spending intended to position the company for the growth in a longer term. 

 Product and Technology Strategy 

 Conceptual Presentation: "New Product Development Process: Overview, Fatal Mistakes and Best Practices", Copyright © 2003-2016, AlignTro Group, All rights reserved.

Net/Net: This presentation provides strategic concepts related to new product development: generation of new product ideas, screening the ideas, formal new product development process with phases and gates, and UpStream requirements for new product ideas. The presentation cover also major causes of new product failures, fatal mistakes and best practices to avoid those fatal mistakes. The part 3 of the presentation discusses the process of creating new product categories by contrasting this process with a traditional "better, faster, cheaper" new product development process.   

 Strategic Marketing  

 Conceptual Slide: "Cascading Model of Messaging and Positioning", Copyright © 2003-2016, AlignTro Group, All rights reserved.

Net/Net: This cascading model of messaging and positioning shows how corporate, product and competitive messaging and positioning are inter-related. The model also defines where and how positioning statements are used.    

 Conceptual Slide: "New Product Introduction Timeline and Activities", Copyright © 2003-2016, AlignTro Group, All rights reserved.

Net/Net: This slide is an example of various marketing activities accompanying new (major) product introduction. The timeline of activities is shown as well.  

 Go-To-Market Strategies


 Conceptual Presentation: "Strategic Alliances Overview and Five Fatal Mistakes", Copyright © 2003-2016, AlignTro Group, All rights reserved.

This presentation discusses strategic alliances; their puropse, objectives, requirements, etc. It also describes 5 fatal mistakes that smaller technology companies make when dealing with much larger partners. The presentation includes some models and frameworks.  



 To understand better why market and technology leadership are always preceded by thought leadership click here! 
 To familirize yourself with our quick assessment methodology  UpStream Alignment <> DownStream Execution click here! 
 To review AlignTro Group's top picks among the best books and articles with our comments click here!
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